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Amway, Columbia Target Ohio, Georgia

Amway, Columbia Target Ohio, Georgia

Amway Corp. and Columbia Energy are taking their retail energy alliance to Ohio this month, three months after testing energy marketing strategies in Georgia. Georgia residents who have chosen Columbia Energy through Amway distributors can save as much as 18% per year on the cost of natural gas, according to Columbia.

Amway Senior Marketer Mark Talbot said the Georgia program has been a great success, but he declined to release the number of customers Columbia and Amway are serving in the state. "The independent business owners down in Georgia have responded very favorably to the program. They are very excited about it. So from that aspect, we feel it's been successful. Also when we look at the numbers game, Columbia and Amway have been pleased with the call volume and requests for service by distributors and their customers."

The two states hold a total of 2.5 million residential consumers who are eligible to buy gas from alternative suppliers. Amway has about 64,000 distributors in Georgia and Ohio and at least 192,000 customers. Together, the companies plan to market Columbia Energy's natural gas and electricity services eventually to homeowners and small businesses nationwide, expanding the program as deregulation permits. Amway has 1.3 million distributors in the U.S. The privately-owned firm, which is based in Ada, MI, is one of the world's largest direct sales companies. More than three million individual entrepreneurs market Amway products.

Rocco Canonica

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