Web Alliance Lifts GA Marketer into Arena
Marking its initial promotion to capture some of the residential
gas market in Georgia, Southeastern States Energy, Inc. (SSE)
announced a partnership with PowerTrust.com, an Internet-based
power services company, to offer customers the ability to sign with
SSE through the PowerTrust.com web site. Although the Georgia
Public Service Commission (GPSC) will decide market share for the
state's suppliers on Aug. 11, Beth Perry Sewell, president of SSE,
said there is still time to be successful in the Georgia market.
"Timing is everything," said Sewell. "By my count, there are
about 400,000 customers who will be randomly assigned to a gas
supplier once August 11 rolls around. Now, even if they are
randomly assigned, those customers have the ability to switch. We
think that through our Internet accessibility and promotions, we
can reach those people. Our focus used to be on large industrial
and commercial customers only. Now, with our new services and
offers, we think we can compete in the residential area."
Sewell said SSE, a subsidiary of Perry Gas Companies,
intentionally "sat back and let the dust settle," while other
marketers battled for the state's residential customers. SSE gained
marketer certification last March. "I'm glad we did," Sewell said.
"Most of the suppliers are getting thumped. She noted that Scana
and Georgia Natural Gas Services have dominated most of the market
(See Daily GPI, June 22).
Consumers who log on to PowerTrust.com for SSE's gas service are
offered one- or two-year contracts with pricing at 38 cents/therm
for the one-year deal and 37.5 cents/therm for the two-year deal.
The site also features other products and services including a
low interest VISA card, specially priced merchandise, long distance
telephone service and Internet access with free e-mail. Through
Aug. 11, PowerTrust.com is holding a promotion where each day's new
members are automatically entered in the $1,000-a-day giveaway.
Eligibility to win $1,000 applies only on the day of sign-up. Also
all PowerTrust.com members will be entered in a drawing to win four
tickets to Super Bowl XXXIV in Atlanta. Special incentives for
switching to PowerTrust.com will continue to be offered after Aug.
11 to entice Georgia residents to change their natural gas
PowerTrust.com is a subsidiary of Digital Commerce Corporation
(DCC), which is headquartered in Reston, VA. DCC is an electronic
commerce solutions provider for government and industry. Founded in
June 1995, Digital Commerce Corporation designs, engineers and
operates multiple virtual electronic marketplaces within secure
environments through the Web.
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