Salem

RKS Survey Finds Consumers Will Buy More Products from Incumbent Utilities

A national retail customer survey by North Salem, NY-based RKS Research and Consulting found that residential consumers like the familiarity of their local utility and don’t mind paying more for new products and services as long as the charges aren’t tacked on to their monthly bills. The study, however, also concluded that utilities will need to overhaul some longstanding practices in order to compete successfully with established retail suppliers, contractors, and competing energy providers.

June 17, 2002