Rankings

It’s not easy for marketers to make anyone happy these days. Producer customers in particular can be especially temperamental. But a new survey by Mastio & Co. shows that some marketers have been particularly good at retaining and satisfying customers even in these difficult times.

It’s not easy for marketers to make anyone happy these days. Producer customers in particular can be especially temperamental. Executives at Apache Corp. probably would rather roast a marketer over an open fire than invite him over to do business (see Daily GPI, Aug. 19, April 25). But a new survey by Mastio & Co. shows that some marketers have been particularly good at retaining and satisfying customers even in these difficult times.

Marketer rankings by volume clearly do matter; otherwise energy companies wouldn’t go out of their way to deceive investors and counterparties by doing “round-trip” or “wash” trades, which are purely designed to boost volumes and trading revenues. Reliant, Dynegy and CMS last week all admitted to round-trip trading, in which two companies buy and sell back a given volume of gas or power at the same price to give the appearance of larger trading operations.

The folks over at CMS Energy, Reliant Energy and Williams EnergyTrading apparently are the best around at smiling and saying “thankyou.” They came out on top of a new customer satisfaction rankingby Mastio & Co. that evaluates the largest gas marketingcompanies based on the results of 1,200 interviews with industrialcompanies, LDCs, power producers and other marketers.

The folks over at CMS Energy, Reliant Energy and Williams EnergyTrading apparently are the best around at smiling and saying “thankyou.” They came out on top of a new customer satisfaction rankingby Mastio & Co. that evaluates the largest gas marketingcompanies based on the results of 1,200 interviews with industrialcompanies, LDCs, power producers and other marketers.