It wasn’t the first trade conducted on EnronOnline when it debuted last November that CEO Louise Kitchen was excited about. Rather, it was a trade by someone who liked to handle his transactions in a casual way, what she called a “golf course” trader.” When he completed a petroleum transaction on EnronOnline’s system last year, Kitchen said she knew Enron’s new launch would be successful.
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EnronOnline’s CEO Sees Rapid Market Growth
It wasn’t the first trade conducted on EnronOnline when itdebuted last November that CEO Louise Kitchen was excited about.Rather, it was a trade by someone who liked to handle histransactions in a casual way, what she called a “golf course”trader.” When he completed a petroleum transaction on EnronOnline’ssystem last year, Kitchen said she knew Enron’s new launch would besuccessful.
September 28, 2000
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