Aligns

Houston-based Altra Energy Technologies Inc. has launched a newcorporate brand, which the company said more “closely aligns” itwith its established market position. The company said its newtagline, “Market wide, Market deep,” reflects the company’s focuson complete technology solutions for the energy industry. “AtAltra, we have worked hard over the last five years to establishour position in the market,” said CEO Paul Bourke. “Now that wehave cultivated the ‘ultra’ market, we have developed a companybrand to better communicate our focus.” He said the brand positionsAltra “exactly where we need to be as we move forward.” Altra hasrenamed its suite of products, formerly known as Altrade, whichwill now be known as The Altra Energy Market. The suite of productswill include the Altra Market Place, Altra Market Tools, AltraMarket Solutions and Altra Market Services.