Reno, NV, utility Sierra Pacific said beginning this month, itwill offer customers Simple Choice, a package of energy andinfotainment products and services for the home paid for on onebill.

Sierra Pacific joined with Lakewood, CO-based en*able, a jointventure of KN Energy and PacifiCorp, to offer DISH TV, applianceprotection programs, long distance and cellular service as well asgas and electric sales and related services.

Sierra Pacific also will open two Simple Choice General Stores -one in Elko, NV, in late 1998, and the other in Gardnerville, NV,in early 1999. The stores will support the Simple Choice offeringby displaying and selling products and services.

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