Dynegy Inc. said Tuesday it has expanded its e-commerce site, Dynegydirect.com, into the United Kingdom energy market, reflecting the “increasing demand for Dynegy’s products in Europe as well as the successful launch…in North America last year,” said Gary Cardone, president of Dynegy Europe Ltd.

UK customers will have self-service access to Dynegy’s bid and offer prices for UK power in the English and Welsh electricity markets and UK natural gas at the National Balancing Point. It also will enable additional markets, products and services from Dynegy’s business segments to be continuously added to the portal’s portfolio. For example, when Dynegy closes on its acquisition of BP Storage Ltd. later this month, it will add gas storage services to Dynegydirect’s product offering in the UK.

Since launching Dynegydirect in North America in 2000, Houston-based Dynegy has recorded almost $30 billion in notional transactions, with approximately 40% by new customers, said Blake Young, president of Dynegy Global Technology. Through Dynegy Europe, Dynegy has participated in UK energy markets since 1994. In 1999, Dynegy entered the UK and Nord Pool electricity markets.

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