Serving residential and small commercial customers is a smallmargin business and Columbia Energy is planning its strategyaccordingly for its entry into the Georgia market. Columbia won’tbe sinking large dollars into a statewide brand name advertisingcampaign as several other retail marketers did prior to the Nov. 1start-up of the largest retail unbundling in the country. Instead,Columbia plans an aggressive direct marketing program that focuseson attractive pricing and customer service.
Entry
Articles from Entry
Carolina Power Buys NC Natural for $354 M
Seeking to become a “one-stop” energy shop and a larger regionalenergy company, Carolina Power and Light (CP&L) announced itsinitial entry into the gas industry with the acquisition of NorthCarolina Natural Gas (NCNG) for $354 million in stock. Theagreement is still pending state regulatory and shareholderapproval, so no closing date has been announced.
November 12, 1998
New Marketing Triumvirate Targets GA, Southeast
Dynegy added a fourth regional marketing alliance and gainedentry into Georgia’s deregulated gas market by partnering with AGLResources and Piedmont Natural Gas. The three equal partners – whatDynegy CEO Chuck Watson calls a “dream team” – formed SouthStarEnergy Services LLC to offer unregulated energy products andservices to industrial, commercial and residential customers in theSoutheast. Offerings will include gas, electricity, fuel oil andpropane, along with related retail services. The Atlanta-basedcompany will have offices in Charlotte, NC, and Nashville, TN.
July 16, 1998
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