The headwinds resulting from low natural gas and oil prices have driven Helmerich & Payne Inc. (H&P) toward opportunities to showcase the capabilities of the high-tech rig fleet and drilling solutions, according to CEO John Lindsay.

The energy industry faces challenges nearly every year, but as the market zigs and zags, there are other ways to attract and retain customers, Lindsay said during the recent fiscal first quarter conference call.

“Every year in this industry new challenges arise, many resulting from supply and demand dynamics that ultimately result in crude oil and natural gas price volatility,” Lindsay said. “As difficult as it is to manage in these times, we also see these headwinds as opportunities to showcase the exceptional capabilities of our fleet and to...