Touchstone Builds Coop Powerhouse, Launches Campaign

Touchstone Energy is planning to launch a national brandingcampaign this weekend with television, radio and print ads in 20major American markets, primarily to keep as many of its 11 millionretail customers from getting cherry-picked by power marketers. Andit is considering adding natural gas, propane, telecommunicationsand security services to its future energy mix.

April 3, 1998
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