At a time when the gas distributors and marketers are spendingbig bucks importing celebreties to popularize their brand names inthe retail market, Yankee Gas in Meriden, CT has engineered a swapwith one – none other than the ultimate TV homemaker, MarthaStewart – in its own back yard.
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Yankee Gas Swaps Line for Publicity With Martha Stewart
At a time when the gas distributors and marketers are spendingbig bucks importing celebreties to popularize their brand names inthe retail market, Yankee Gas in Meriden, CT, has engineered a swapwith one – none other than the ultimate TV homemaker, MarthaStewart – in its own backyard.
Auction Would Create Logistical Snafus, Shippers Say
Major gas producers and marketers last week said they hadserious concerns about the auction concept raised by FERC in itsnotice of proposed rulemaking on short-term transportationcapacity, with some saying it would pose a logistical nightmare,threatening the reliability of the system and the seamless flow ofnatural gas.
Auction Would Create Logistical Snag, Shippers Say
Major gas producers and marketers last week said they hadserious concerns about the auction concept raised by FERC in itsnotice of proposed rulemaking on short-term transportationcapacity, with some saying it would pose a logistical nightmare,threatening the reliability of the system and the seamless flow ofnatural gas.
GA Company Providing Billing for Canadian Marketers
Two Canadian energy retailers soon will be served byAtlanta-based Utilipro Inc., provider of customer care solutions.Utilipro recently signed a letter of intent with Direct EnergyMarketing Limited (DEML), Canada’s largest independent gasmarketer, and Apollo Gas Inc. (AGI), a subsidiary of Apollo GasIncome Fund, to directly bill customers for gas and energy-relatedservices.
Vector Sees Challenge in Finding Markets
While admitting that proliferating pipeline projects arecreating a tall order for marketers, the Canadian natural gascommunity is not only talking optimistically – it is acting onexpectations that its hopes for increased exports will come true.
California Utilities Open Bills for Ads
Retail energy service providers and marketers now have an addedpotential way to reach into California’s mass market residentialand small business customers by buying part of the utility billingenvelope space. Under new state regulatory rules, investor-ownedenergy utilities (IOUs) are opening access to their ubiquitousbills that are mailed regularly to millions of customers.
Major Marketer Bemoans Pace, Lack of Competition
In the battle between marketers and LDCs to restructure the gasindustry, commercial customers are being overlooked, according toKathleen Magruder, vice president of rates and tariffs for EnronEnergy Services (EES). “I had a regulator. say to me, ‘Well, ‘I’venever heard a commercial customer say they really want somechoice.’ So the next meeting I brought in 15 commercial customers.He was real unhappy.
Cash Prices Soften into Holiday Weekend
Marketers were greeted last Thursday morning to something theyhadn’t seen all last week: unequivocally bearish indicators. Ahealthy storage injection, small futures retracement, and wiltingdemand ahead of a holiday weekend had sellers fast out of the chutelooking to unload their gas before the market cratered. This leftprices down anywhere from a couple of cents to almost a dime.However, one source said there was a certain “warm and fuzzy”feeling about trading this week and he looks for continued strengthMonday.
Retail Marketers Out to Lunch in MI
Beginning April 1, up to 100,000 Consumers Energy gas customersare going to be able to choose their supplier during the first yearof the company’s statewide Gas Customer Choice program. But whileConsumers said in February that 14 companies indicated they willcompete for customers, some on the list are turning up their noses,at least to residential customers.