Affinity Marketing Largely Untried in U.S. Energy Market

U.S. energy marketing companies seem to be overlooking asuccessful method of drawing in vast numbers of retail customers.”Affinity” marketing, which involves striking exclusive allianceswith large organizations and companies to offer services to theirmembers and employees, is a marketing method that has proved quitesuccessful in the United Kingdom but largely has been untried inthe U.S., New York-based Datamonitor said in a new study.

November 25, 1998
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