Marketers Struggle to Prepare for Georgia Competition

Scana Energy Marketing could have the early lead in Georgia’sretail gas market. Its mass marketing campaign and generousincentives for residential customers to switch suppliers seem tohave caught many competitors by surprise.

October 8, 1998

Energy Firms Join Cooperative Marketing Effort

Prosper Business Development Corp., along with Corp.,has launched the energy industry’s first cooperative marketingcampaign aimed at eliminating the confusion about gas retail choiceat the small commercial and residential level, and at making itaffordable for gas marketing companies to target these two customerclasses.

August 17, 1998
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