Scana Energy Marketing could have the early lead in Georgia’sretail gas market. Its mass marketing campaign and generousincentives for residential customers to switch suppliers seem tohave caught many competitors by surprise.
Campaign
Articles from Campaign
Energy Firms Join Cooperative Marketing Effort
Prosper Business Development Corp., along with Energy.com Corp.,has launched the energy industry’s first cooperative marketingcampaign aimed at eliminating the confusion about gas retail choiceat the small commercial and residential level, and at making itaffordable for gas marketing companies to target these two customerclasses.
August 17, 1998
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