KN Energy made a decision to discontinue its mc2 retail energymarketing unit, which was acquired when KN purchased MidCon Corp.earlier this year. KN said mc2’s business strategy clashed withthat of KN Services and en-able, KN’s retail energy marketing andservices joint venture with PacifiCorp.
“The approach of mc2 was to build market share through directbranded sales to commercial customers and to sell energy in themost attractive commercial markets regardless of geographiclocation. This conflicts with KN’s highly successful marketingphilosophy, which is to approach this business through partnerships[with utilities] and to concentrate marketing efforts within KN’sasset base region,” the company said in a statement.
KN’s marketing subsidiary, KN Services, will continue to servethe mc2 customers in all regions but will discontinue new customeracquisition under the mc2 brand name, the company said. “KNServices will honor all contracts and commitments, and customerswill see no disruption in customer service. KN Energy is developinga number of different approaches to the energy mass marketreinforcing their position as a leader in the retail energyindustry.”
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