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Energymarketplace.com Goes Nationwide
Thanks to an agreement announced yesterday with the softwaresolutions company Excelergy, Southern California Gas Co. (SoCalGas)will expand its energy e-commerce Web site, Energymarketplace.com,to all states that have customer choice programs. The site hadpreviously emphasized the West Coast. While SoCalGas will continueto sponsor the site, Excelergy has assumed development, marketingand sales responsibilities.
“With deregulation of the energy industry spreading to the restof the nation, the opportunity to expand Energy Marketplace istremendous and we believe Excelergy is ideally suited to takeadvantage of that opportunity,” said Lee Stewart, president ofEnergy Transportation Services at SoCalGas.
Energymarketplace.com provides consumers with energy choiceinformation and allows energy service providers to bid for newenergy customers over the Internet. The web site now hosts 16marketers serving both gas and power to California customers. Theypay fees to the Internet service to participate as a supplierreceiving pricing requests from customers and for advertising theircompany profile and services. The site began in November 1997 as agas-only Internet marketing conduit for the California market.
Last July, the Energy Marketplace added Aquila and Engage to itslist of customers, bringing the total to 16. Since the site cameinto existence, SoCalGas said between 3,000-5,000 transaction havetaken place between customers and marketers on the site.
While SoCalGas claims the site is the nation’s first retail energyInternet shopping site, a slew of other companies have joined theCalifornia utility in offering energy services over the Internetrecently. Last week, AMDAX.com, a San Diego-based e-commerce company,announced its own plans to launch a real-time utility auction systemover the Internet for California Utilities (see Daily GPI, Sept. 2). Also last week, EnergyOn.com, aconsumer resource Web site offering customers information onderegulated electric and gas markets, announced it is expanding itscoverage to include New York, New Jersey and Pennsylvania. Coverage ofCalifornia is expected to begin before the end of this month.
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