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Altra Launches E-Business Solutions Subsidiary

Altra Launches E-Business Solutions Subsidiary

Altra Energy Technologies has teamed up with Epicentric Inc., a provider of e-commerce portals, to form a new subsidiary that will supply an "end-to-end e-business solution" that enables energy companies to create their own privately branded portals. The jointly owned Altra E-Business Solutions' first offering will be a wholesale energy trading portal, which integrates every trading element into a single personalized browser.

Using Epicentric's portal integration technology and the energy trading and transaction management technology of Altra, the subsidiary will market the portal, which includes a full range of internal applications, third party applications and mid and back office functionality. The venture will be headed up by Ahmad Atwan, Altra's vice president of e-business solutions.

"By leveraging Epicentric's industry-leading portal integration framework, we can provide energy companies with a fast track for deploying energy-centric e-business strategies that significantly cut costs and improve efficiency," said Altra CEO Paul Bourke. "The creation of the Altra E-Business Solutions subsidiary marks a milestone in the evolution of Web-based solutions for energy companies."

The new company's Altra Wholesale Energy Portal will allow energy companies to put out their own "privately branded e-business solution" that integrates pre-transaction decision support tools, Altra's energy trading platform and post-transaction applications and resources. It will feature real-time streaming prices, charts, news, analysis and energy-focused weather reports.

Traders will be able to leverage these resources to make informed transactions with direct access to the Altrade energy exchange. Traders will then be able to access mid and back office tasks such as deal capture, risk management, scheduling, delivery, invoicing and payment via a flexible portal framework that is customized to fit each individual company's needs.

Altra E-Business Solutions said its Altra Wholesale Energy Portal is already available for purchase, with other energy-focused portal solutions to follow beginning later this year.

Alex Steis

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