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Atlanta Gas Light Services Agrees to New Name

Atlanta Gas Light Services Agrees to New Name

Atlanta Gas Light Services, the retail marketing subsidiary of Georgia LDC Atlanta Gas Light, reached a compromise with retail marketers and state regulators last Wednesday, and agreed to change its name to Georgia Natural Gas Services. The company will retain the use of its flame logo, however.

"This compromise settlement will permit us to use our logo which makes a visual reference to our identity and helps consumers quickly recognize our company," said Atlanta Gas Light Services President Stephen Gunther. "We believe that giving consumers more information about the company from which they buy gas is in everyone's best interest."

The settlement resolves a name issue lawsuit that resulted in the Fulton County Superior Court on July 17 issuing a stay order of a PSC decision that had denied the company the use of its name and logo. Under the settlement, the parties found Atlanta Gas Light Services was not in violation of the Georgia Natural Gas Deregulation Act. The PSC will now vacate its order and issue a new one reflecting the terms of the agreement. In other terms of the settlement, marketers, including competing affiliates of regulated utilities, and the PSC agreed not to oppose the certification of SouthStar, a joint venture between Atlanta Gas Light Services, Dynegy, Inc. and Piedmont Natural Gas Company, to market gas as Georgia Natural Gas Services.

The utility's marketing affiliate agreed to continue to use a disclaimer to inform consumers that they will accrue no advantage with the utility by choosing Georgia Natural Gas Services.

"This settlement assures that consumers will get accurate and meaningful information," said Jim Hurt, director of the Consumers' Utility Counsel Division of the Governor's Office of Consumer Affairs. "The CUCD had stated in a brief prior to the PSC decision that the Atlanta Gas Light Services name did not constitute a violation of the deregulation act and recommended the use of such a disclaimer." The marketing affiliate of Atlanta Gas Light has been using a disclaimer voluntarily for several months.

Rocco Canonica

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