Baker Hughes Inc. is realigning its operations by changing up organization and senior leadership as part of a strategy to simplify after the mega-merger with Halliburton Co. fell through.

The oilfield services tie-up was scuttled in early May (see Daily GPI, May 2). CEO Martin Craighead said the Houston company would begin to prioritize its unique technology offerings, such as artificial lift, over pressure pumping services that a plethora of businesses now offer (see Daily GPI, May 4). The new changes “align with plans to build on the company’s strength as a product innovator,” he said.

Regional operations are being structured into one global organization and would be headed by incoming President Belgacem Chariag, who most recently was chief integration officer. The separate technology and global products and services organizations are being combined into one global group and would be overseen by Art Soucy, who was president of the Europe, Africa and Russia Caspian region. Soucy, as new president of products and technology, also would be responsible for optimizing the supply chain and procurement capabilities.

The newly formed commercial strategy organization is being taken over by incoming Chief Commercial Officer Derek Mathieson, who previously was chief technology and marketing officer. He also is to lead “business incubation efforts” and corporate development planning/implementation.

Meanwhile, Richard Williams, formerly president of the North America region, has been named senior adviser to the executive leadership team.

“These changes to our organizational design and leadership team demonstrate that we are moving quickly and decisively to execute on the strategy we outlined earlier this month,” Craighead said. “While we have more hard work ahead of us, the entire Baker Hughes team is committed to building on our strong foundation as a product innovator to deliver outstanding performance to our customers and significant value to our shareholders.”