America’s Natural Gas Alliance (ANGA) plans to begin a nationwide advertising campaign Monday designed to get people thinking and talking about their energy choices, and to see natural gas as a “foundational fuel.”
The ad campaign will be “very visible,” with television and online components, as well as personal outreach through ANGA’s customer groups, said ANGA spokesman Dan Whitten.
“We’ll talk with power generators, people who have transportation fleets, media, regulators — we’re trying to start a conversation,” Whitten told NGI. “We literally are asking people to think about and talk about energy choices.”
ANGA, one of the top lobbying groups for natural gas in Washington, DC, believes that when people think about their energy choices, “they will reach the conclusion that natural gas is a clean, abundant, affordable energy source that can be a foundational fuel for our country going forward,” he said. In the ads, “We address safe and responsible development, steps that we take to make sure that it’s done safely, but we also address some of the specific uses of natural gas, like transportation, power generation and industrial uses.”
It will be the first major public outreach since Martin J. Durbin was named ANGA president and CEO in March (see Daily GPI, March 28). Durbin had been executive vice president of government affairs at the American Petroleum Institute, where he led advocacy efforts on behalf of the oil and gas industry. Former president and CEO Regina Hopper resigned in February under pressure from the board (see Daily GPI, Feb. 8).
ANGA was created in 2009. Its members are some of the largest U.S. independent gas producers, including Apache, Chesapeake Energy Corp., Anadarko Petroleum Corp. and ExxonMobil Corp.
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