Altra Launches E-Business Solutions Subsidiary
Altra Energy Technologies has teamed up with Epicentric Inc., a
provider of e-commerce portals, to form a new subsidiary that will
supply an "end-to-end e-business solution" that enables energy
companies to create their own privately branded portals. The
jointly owned Altra E-Business Solutions' first offering will be a
wholesale energy trading portal, which integrates every trading
element into a single personalized browser.
Using Epicentric's portal integration technology and the energy
trading and transaction management technology of Altra, the
subsidiary will market the portal, which includes a full range of
internal applications, third party applications and mid and back
office functionality. The venture will be headed up by Ahmad Atwan,
Altra's vice president of e-business solutions.
"By leveraging Epicentric's industry-leading portal integration
framework, we can provide energy companies with a fast track for
deploying energy-centric e-business strategies that significantly
cut costs and improve efficiency," said Altra CEO Paul Bourke. "The
creation of the Altra E-Business Solutions subsidiary marks a
milestone in the evolution of Web-based solutions for energy
The new company's Altra Wholesale Energy Portal will allow
energy companies to put out their own "privately branded e-business
solution" that integrates pre-transaction decision support tools,
Altra's energy trading platform and post-transaction applications
and resources. It will feature real-time streaming prices, charts,
news, analysis and energy-focused weather reports.
Traders will be able to leverage these resources to make
informed transactions with direct access to the Altrade energy
exchange. Traders will then be able to access mid and back office
tasks such as deal capture, risk management, scheduling, delivery,
invoicing and payment via a flexible portal framework that is
customized to fit each individual company's needs.
Altra E-Business Solutions said its Altra Wholesale Energy
Portal is already available for purchase, with other energy-focused
portal solutions to follow beginning later this year.
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