Atlanta Gas Light Services Agrees to New Name
Atlanta Gas Light Services, the retail marketing subsidiary of
Georgia LDC Atlanta Gas Light, reached a compromise with retail
marketers and state regulators last Wednesday, and agreed to change
its name to Georgia Natural Gas Services. The company will retain
the use of its flame logo, however.
"This compromise settlement will permit us to use our logo which
makes a visual reference to our identity and helps consumers
quickly recognize our company," said Atlanta Gas Light Services
President Stephen Gunther. "We believe that giving consumers more
information about the company from which they buy gas is in
everyone's best interest."
The settlement resolves a name issue lawsuit that resulted in
the Fulton County Superior Court on July 17 issuing a stay order of
a PSC decision that had denied the company the use of its name and
logo. Under the settlement, the parties found Atlanta Gas Light
Services was not in violation of the Georgia Natural Gas
Deregulation Act. The PSC will now vacate its order and issue a new
one reflecting the terms of the agreement. In other terms of the
settlement, marketers, including competing affiliates of regulated
utilities, and the PSC agreed not to oppose the certification of
SouthStar, a joint venture between Atlanta Gas Light Services,
Dynegy, Inc. and Piedmont Natural Gas Company, to market gas as
Georgia Natural Gas Services.
The utility's marketing affiliate agreed to continue to use a
disclaimer to inform consumers that they will accrue no advantage
with the utility by choosing Georgia Natural Gas Services.
"This settlement assures that consumers will get accurate and
meaningful information," said Jim Hurt, director of the Consumers'
Utility Counsel Division of the Governor's Office of Consumer
Affairs. "The CUCD had stated in a brief prior to the PSC decision
that the Atlanta Gas Light Services name did not constitute a
violation of the deregulation act and recommended the use of such a
disclaimer." The marketing affiliate of Atlanta Gas Light has been
using a disclaimer voluntarily for several months.
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